In 2018 in the U.S. alone, total ecommerce sales on marketplaces are worth $473 billion, with a projected increase to as much as $526 billion in the next year. According to data from the U.S. Census Bureau, in the first quarter of 2018 ecommerce accounted for 9.3 percent of total sales in this country.
Canada, in turn, is worth less, but sees a spectacular growth. In 2015, Canadian ecommerce revenue was worth $18.34 billion, but by 2021it is expected to increase to $28.66 billion.
A lot of this action happens on marketplaces. We have compiled a list of marketplaces that either take the lead in North America or are growing rapidly as potential new industry unicorns:
Consumers are engaged through its numerous retail websites, various branded electronic devices, and are offered access to free shipping on items, instant streaming of media, among other benefits through the annual membership program, Amazon Prime.
Amazon has marketplaces in 15 countries globally. It also runs a dedicated marketplace for businesses (Amazon Business). In the U.S. alone, Amazon is set to clear $258.22 billion in retail sales in 2018. This is 49.1 percent ofall online retail spending in the country, and 5 percent of all retail sales. The latest Ahrefs report shows that it has over 3 million organic keywords in the US.
Best Buy is a multi-national retailer of consumer electronics, home office products, entertainment software, appliances and related services. It operates retail stores, call center and online retail operations under various brand names, such as Best Buy, Future Shop, Geek Squad, Magnolia Audio Video and Pacific Sales.
As of May 5, 2018, the company had a total of 1,355 stores, including 1,140 stores in the U.S. and 215 stores internationally, as well as bestbuy.com.
The company saw a record-breaking $2.8 billion in U.S. ecommerce sales during the 2017 Christmas season. It was the fifth quarter in a row that Best Buy’s domestic online earnings exceeded $1 billion.
Bonanza is an online marketplace that permits its users to sell everything from antiques to electronics. Bonanza is similar to eBay, but its focus is on unique items. The company claims to have similar items to those that may be found at a street fair, although virtually any merchandise is available on the site.
Now, the marketplaceconsists of over 20 million items and attracts over 40,000 sellers. Bonanza’s stats say they have over 5 million visitors a month, which is over 150,000 visits a day.
Its customer base is primarily US-based, but 25% of traffic is coming from abroad. Currently, Bonanza sellersarefrom over 200 countries worldwide.
Cratejoy was founded in 2013 as a marketplace for sellingsubscription boxes for every passion or lifestyle. It claims that more than 80% of merchants on Cratejoy choose to list on this marketplace in addition to creating their own websites.
When shoppers visit Cratejoy, they’re browsing for boxes of interest rather than knowing exactly which box they want to subscribe to, which gives plenty of room for sellers of subscription boxes of all kinds. Interestingly, 96% of all Cratejoy searches are for generic terms like ‘geek’ or ‘beauty’, which leads to the discovery of relevant boxes.
At the moment, the site sells roughly 30,000 subscriptions monthly and gets more than 3 million monthly page views.
Cratejoy coupon codes can be found here.
eWorldtrade is the fastest emerging B2B marketplace offering advanced features for its users. It is specially designed for dealers so that they can achieve new milestones globally. As an intellectual business entity, it never stops exploring new options that would be fruitful for its business.
They are intended to engage their customers through their website. Subsequently its inauguration, this platform is limitlessly increasing in skills, knowledge, and experience that is making every businessperson digitalize its business. Moreover, eWorldTrade is also famous for lead upsurging. One can determine many accomplishment stories over the Internet that are expressing about their experience with eWorldTrade and why you should choose this platform for your business in contrast to others.
eWorldTrade has expanded its business in almost 17 countries globally. They have created an exclusive portal, especially for China, Taiwan, South Korea, Vietnam, Hong Kong, Germany, UAE, Poland, Turkey, UK, Switzerland, Italy, Belgium, Morocco, Hungary, and Singapore.
eBay is Amazon’s main global competitor. It has sites in 24 countries globally: U.S., Canada, Austria, Belgium, France, Germany, Ireland, Italy, Netherlands, Poland, Spain, Switzerland, U.K., Australia, China, Hong Kong, Indonesia, Japan, Malaysia, Philippines, Singapore, Taiwan, Thailand, and Vietnam.
eBay also consistently ranks as one of thebiggest U.S. online companies based on market cap, which was over 31 billion U.S. dollars as of December 2016. As of the first quarter of 2017, eBay lists more than 169 millionactive buyersacross its various properties. eBay is also one of themost-visited shopping platforms in the United States, surpassing 107 million monthly visits as of July 2016.
eBay’s mobile presence also ranks as one of themost popular mobile shopping appsin the United States with a mobile audience reach of 14 percent as of February 2017.
Etsy is ane-commercewebsite that works as an intermediary between customers and artists, crafters of handmade items or collectors of vintage products. The company engages in customer to customer (C2C) or peer to peer (P2P) e-commerce in which both the seller and the buyer are private individuals. This is in contrast to other forms of internet commerce such as B2C (business to customer) or B2B (business to business).
Etsy has over 50 million registered users, and over 60 percent of its annual gross merchandise sales between 2011 and 2016 were repeat purchases. Etsy has also been able to implement and manage a strong mobile strategy. In 2016, more than half of allweb visitsto Etsy were through mobile platforms and close to 50 percent of the company’sgross merchandise salesvolume was generated from the use of mobile devices.
As another step forward in its European expansion, Etsy has recently acquired DaWanda, which was its German competitor.
Houzz is a marketplace for architecture, interior design, home improvements etc. It also offers a catalogued version of the living room, kitchen, bedroom, bath, lighting, outdoor, and much more. Together with project management tools for interior design, your next home makeover will be a breeze.
A localized Houzz platform is available in UK, Australia, Germany, France, Russia, Japan, Italy and Spain. By the end of 2015, Houzz was also live in Sweden and Denmark and cited over 35 million monthly unique users and over one million active home professionals including contractors, designers, architects.
The site now attracts nearly 30 million unique visitors a month and has become the 182nd most popular site in the U.S.
Jet is an online marketplace that caters to a variety of shoppers in 48 U.S. states. Jet has a quickly growing customer base of urban and millennial customers and is adding more than 400,000 people each month.
It has more than 2,400 retailers and third-party sellers (referred to as partners) selling on its platform. It uses an algorithms which changes prices in real time depending on the combination of products in the customer’s shopping cart.
In 2016, Walmart acquired Jet for$3.3 billion, but Jet still operates as an independent site.
Newegg originated as an online retailer of computer hardware and consumer electronics, but it is now expanding its offering with categories such as apparel, arts and crafts, jewellery and home goods.
In 2010, Newegg launched its marketplace and generated more than $2.5 billion in revenue in its first year. As of 2017, it has over32 million registered users and is selling to 50 countries.
The categories with the highest year-on-year sales are office supplies, consumer electronics, health and beauty, and automotive products.
Reverb is a marketplace for musicians to buy and sell new, used, and vintage music gear and related accessories.
The site has roughly half a million listings ranging from electric, acoustic and bass guitars to effects, studio gear, synthesizers, drums, DJ equipment, orchestra instruments, music-making software, and more. To help users determine fair market values for instruments, Reverb provides a price guide of real-time transactional data.
The company also offers iPhone and Android apps, which include the site’s main features, and as of 2017, it has on-the-ground support in the UK, The Netherlands, Australia, Germany, France, and Japan. It has roughly 80 million visitors annually.
Walmart started accepting online third-party sellers in 2016 and sellers can list items for free. According to 2017 data, Walmart sold 50 million first and third party items, and it is continuously growing its sellers base.
At the moment, Walmart is primarily adding U.S.-based merchants and international sellers that also operate and fulfill orders from the U.S.
Walmart’s U.S. e-commerce business generated $11.5 billion in revenue in 2017, and is expected to increase to aroung $16 billion this year, but the company doesn’t disclose how much of that business comes from the marketplace itself. It has doubled the number of products available online over the past year to almost75 million.
Wayfair is one of the largest online-only home goods retailers and a marketplace for home goods with 36 million active customers. It sells over ten million home furnishings and décor items from over 10,000 suppliers.
The company is the 33rd largest online retailer in the United States. Wayfair marketplace operates as a fulfilment channel, where the merchant dropships the order for Wayfair. This means Wayfair will buy products from merchants and market them online at Wayfair.com. Customers’ online orders will be forwarded to the merchant. The merchant then fills the order and ships it to the customer with a Wayfair packing slip.
In 2017, Wayfair generated $4.7 billion in revenue, which is $1.3 billion more than the previous year.
Wish is a global marketplace based on an e-commerce platform that connects hundreds of millions of merchants and customers across the world.
Wish is a 100% mobile shopping experience that has quickly grown to become the#1 mobile ecommerce marketplace in North America and Europe. Wish is the sixth largest e-commerce company in the world and has over 300 million users.
The Wish marketplace was founded by Google engineer Peter Sculczewski and Yahoo! engineer Danny Zhang in 2011. Daily, it has over 5 million active customers, over 1.5 million orders placed, and around 250,000 new customers.
Read more from E-commerce Germany News:
12 leading marketplaces in Europe
16 leading marketplaces in Asia
#1 Top online marketplace in Germany: Amazon.de.What is the No 1 marketplace in USA? ›
amazon.com ranked number 1 and is the most visited Marketplace website in United States in December 2022, followed by ebay.com as the runner up, and walmart.com ranking at 3rd place as the leaders of the Marketplace websites in United States.How many eCommerce companies are there in North America? ›
How many ecommerce companies are in the US? To better understand your market, it's important to know the number of online retailers both in the US and globally. In the world, there are more than 9.1 million online retailers. 2.5 million of those retailers are in the US.What is the largest e-commerce in USA? ›
Amazon first started as an online bookstore and now offers a product catalogue so huge that one can find anything they need in it. Founded in 1994 by Jeff Bezos, Amazon has expanded to almost every country worldwide. Amazon is not only the USA's leading e-commerce store but also the leading e-commerce store worldwide.What are the largest German marketplaces? ›
Following the analysis, Amazon generated a total GMV of €46.2 billion in Germany in 2021, which makes it the biggest online marketplace. Ranks 2 and 3, eBay and Otto, are quite far off in comparison, generating a total 2021 GMV of €10.5 billion and €7.0 billion, respectively.What is the current status of Germany in the world marketplace? ›
The German economy is the fourth largest in the world and accounted for one quarter (24.7 percent) of the European Union's GDP in 2021. Germany is also the United States' largest European trading partner and the sixth-largest market for U.S. exports.Who is the biggest online retailer in Germany? ›
With total first-party net sales of €13.9 billion generated in Germany in 2020, amazon.de is by far Germany's biggest online store. Considering its first-party business, the German Amazon store generates more than three times the net sales amount of second-placed generalist otto.de.What are the three major world marketplaces? ›
Executive Summary. Three global marketplaces dominate retail ecommerce in different regions of the world: Alibaba in China, Amazon in North America and Western Europe, and Mercado Libre in Latin America.Which country is the world's largest marketplace? ›
1. China. China is the world's biggest e-commerce market, led by e-commerce subsidiaries of the Alibaba group – Taobao, Alibaba.com and Tmall.What is the most famous marketplace? ›
As of July 2022, Amazon was by far the most popular online marketplace worldwide, averaging about 5.3 billion visits that month. The second most visited shopping site was eBay, with roughly three billion visits.
However, Amazon has grown to become the world's largest retail chain. According to Statista, Amazon had up to 2.4 billion visits (mobile and desktop) in May 2022, and it is by far the most visited eCommerce site in the US.Which country is best for eCommerce? ›
- China. China is the biggest and top eCommerce market in the world, with annual online sales of $672 billion. ...
- United States. ...
- United Kingdom. ...
- Japan. ...
- Germany. ...
- France. ...
- South Korea. ...
Today, Amazon is by far the largest e-commerce company in the world by revenue.Who is the largest retailer in North America? ›
|Company (Country of origin)||Retail sales in billion U.S. dollars|
|Walmart Inc (United States)||559,151|
|Amazon.com, Inc. (United States)||213,573|
|Costco Wholesale Corporation (United States)||166,761|
|Home Depot (United States)||132,110|
- Cazoo. 5-year search growth: 6500% ...
- Neeman's. 5-year search growth: 99X+ ...
- OnBuy. 5-year search growth: 1600% ...
- Leaflink. 5-year search growth: 206% ...
- Jungle Scout. 5-year search growth: 23% ...
- Klarna. ...
- Lunya. ...
In the United States, shein.com was the fastest growing e-commerce website in 2022. The fast fashion marketplace saw its average annual traffic increase by over 183 percent, outdoing instacart.com (about 175 percent up) and kroger.com (81.9 percent).Who is the king of e-commerce? ›
When it comes to e-commerce, there is no company more dominant than Amazon. Founded in 1994 by Jeff Bezos, Amazon was one of the first companies to sell goods online and has since become the world's largest retailer, with over $480 billion in annual sales.What is the fastest e-commerce market in the world? ›
Which Markets Saw the Most Growth?
|Rank||Country||Sales Growth YoY (2020)|
Amazon.de is the industry leader in Germany, with e-commerce net sales of US$ 16,836 million expected in 2023 and with estimated monthly traffic of 434.5 million visits.Who is German Amazon competitor? ›
Amazon.de is leading the German e-commerce market, with e-commerce net sales of US$18,556 million in 2021 generated in Germany, followed by otto.de with US$6,064 million. Third place is taken by zalando.de with revenues of US$2,976 million.
Yatego is a German marketplace that has offered a wide range of products since 2003. They have quality products available in a multitude of categories, so you can find almost anything you need. There are also plenty of sales and coupons to help shoppers score a great deal on trending products.What are the most sold online products in Germany? ›
Clothing ranked first among products bought online in Germany in 2021, generating 19.27 billion euros in revenue. Consumer electronics and telecommunication products were the next most popular choice for online shoppers.Why is Germany so successful at international trade? ›
In the business world, it is well known that Germany has a strong economy and worldwide trading reputation, but why is this? The German economy's competitiveness and worldwide networking can be attributed to its elevated level of innovation and strong export orientation.What do Germans buy the most? ›
In 2022, 42 percent of German consumers mainly bought clothing online instead of offline, making it one of the leading product categories for online shopping. Other leading categories included shoes, books, films, music and games, and consumer electronics.What are the three largest German companies? ›
|Rank||Fortune 500 rank||Name|
Volkswagen had by far the highest annual revenue of all companies based in Germany in 2020, at approximately 282 billion U.S. dollars. Daimler had the second highest annual revenue at 193 billion U.S. dollars, followed by Allianz which had a revenue of 130 billion U.S. dollars.What are the four 4 types of e marketplaces? ›
- Independent e-marketplace. ...
- Buyer-oriented e-marketplace. ...
- Supplier-oriented e-marketplace. ...
- Vertical e-marketplace. ...
- Horizontal e-marketplace.
Economic market structures can be grouped into four categories: perfect competition, monopolistic competition, oligopoly, and monopoly.How many marketplaces are in Europe? ›
Of the 438 marketplaces selling in Europe (1000 domains), about 150 are considered cross-border (34.2%). In 2025, more than 50% of the world's marketplaces selling in Europe will be regarded as cross-border, accounting for 200 to 250 marketplaces.What is the richest market in the world? ›
The New York Stock Exchange is the largest stock exchange in the world, with an equity market capitalization of nearly 23 trillion U.S. dollars as of December 2022. The following three exchanges were the NASDAQ, the Shanghai Stock Exchange, and the Euronext. What is a stock exchange?
With 356 billion U.S. dollars in net sales, the United States were Amazon's biggest market in 2022. Germany was ranked second with 33.6 billion U.S. dollars, ahead of the UK with 30 billion U.S. dollars.What sells the fastest on marketplace? ›
- Fashion Apparel. Branded fashion apparel are some of the most selling stuff on the Facebook marketplace. ...
- Furniture & Home Decor. ...
- Mobile & Accessories. ...
- Books. ...
- Baby Care Products. ...
- Sports Supplies & Fitness Equipment. ...
- Health & Wellness Products. ...
America is the world's largest national economy and leading global trader. The process of opening world markets and expanding trade, initiated in the United States in 1934 and consistently pursued since the end of the Second World War, has played an important role in the development of American prosperity.What is the biggest selling platform online? ›
#1 top online marketplace: Amazon
One of the biggest benefits to selling on Amazon is the access to the marketplace giant's multi-million buyer base. However, a big challenge can be competition. For reduced competition, consider selling niche products.
Leading countries based on retail e-commerce sales growth in 2022.
|Characteristic||Retail e-commerce sales growth|
Amazon.com, Inc. (NASDAQ:AMZN) is the largest e-commerce company in the world in terms of both market cap and revenue.Which ecommerce platform is best in US? ›
- Squarespace: Best Overall E-Commerce Platform.
- Square Online: Best for Omnichannel Selling.
- Ecwid: Best for Existing Sites.
- Shift4Shop: Best Free E-Commerce Platform.
- Shopify: Best for Dropshipping.
- Wix: Best Drag-and-Drop Editor.
- Weebly: Best Value.
- BigCommerce: Best for Boosting Sales.
According to their findings, Luxembourg tops the list again, with Germany providing the best online marketplaces and webshops. CBCommerce takes both consumer opinion and business approach into consideration when creating the ranking.How many Germans shop online? ›
With a population of around 84 million people, almost 69 million Germans are shopping online – that's a big market with great opportunities to explore.Which European countries shop online the most? ›
In 2021, it was found that Germany had the biggest e-commerce consumer base, with 62.1 million online shoppers. The United Kingdom followed with almost 50 million shoppers, while France ranked third, at 44.7 million individuals shopping online as of 2021.
|Rank||Country||Ecommerce Spend Per Capita|
Similarities Between Amazon and Alibaba
While their market shares may be different percentages (Amazon owns 39% of all US ecommerce sales, while Alibaba owns 58.2% of all retail ecommerce shares in China), they each dominate their respective countries in which they began.
Amazon.com is leading the global e-commerce market, with a revenue of US$131,019 million in 2021 worldwide, followed by jd.com with US$118,515 million. Third place is taken by apple.com with a revenue of US$51,950 million.What are the 3 biggest marketplaces of Amazon? ›
With 356 billion U.S. dollars in net sales, the United States were Amazon's biggest market in 2022. Germany was ranked second with 33.6 billion U.S. dollars, ahead of the UK with 30 billion U.S. dollars.What are the 3 main types of online marketplaces? ›
- Business-to-business (B2B)
- Business-to-consumer (B2C)
- Consumer-to-consumer (C2C), sometimes called peer-to-peer (P2P)
Amazon is the largest market in the US, with over 300 million customers on Amazon, 100 million of whom are Prime members. The best-known online marketplace is also Amazon, thanks to Amazon's strong delivery and fulfillment capabilities and its seamless shopping experience.How many Amazon marketplaces are in Europe? ›
There are eight different Amazon Europe marketplaces serving over a population of over 500 million people; this makes Europe a prime target for US sellers looking to expand into new markets.Which country has most Amazon sellers? ›
China accounts for over 59% of the top sellers on Amazon (and over 63% if you include Hong Kong). American sellers accounted for less than 35% of sellers. Sellers from countries outside of China and America make up less than 2% of all sellers.What is Amazon's market share in Germany? ›
In the Electronics & Media market in Germany, amazon.de is ranked #1 with > US$10,000m in 2021. Therefore, amazon.de accounts for 40.0% - 45.0% of eCommerce net sales in this category.Which are examples of successful e marketplaces? ›
Notable examples include Alibaba and Amazon Business. B2B marketplaces are more niche and vertical industry focused. Peer-to-peer (P2P) or consumer-to-consumer (C2C) marketplaces – Notable examples include eBay, TaoBao, Mercari, Etsy, and even Airbnb. This is a marketplace where consumers are both sellers and buyers.
We distinguish two types of e-marketplaces: private and public. Private e-marketplaces are those owned and operated by a single company. starbucks.com, dell. com, target.com, and united.com sell from their websites. Private markets are either sell-side or buy-side.What is the largest and most stable marketplace? ›
North America is the world's largest marketplace and has the most stable economy.Which country is no 1 in e-commerce? ›
1. China. China is the world's biggest e-commerce market, led by e-commerce subsidiaries of the Alibaba group – Taobao, Alibaba.com and Tmall.What are the Big 5 countries for eCommerce? ›
- China. China is the biggest and top eCommerce market in the world, with annual online sales of $672 billion. ...
- United States. ...
- United Kingdom. ...
- Japan. ...
- Germany. ...
- France. ...
- South Korea. ...
|Characteristic||Share of retail e-commerce sales|