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Such was the case when Mars, Inc. passed on the chance for its flagship product, M&Ms, to be the candy used in 1982 film E.T. the Extra-Terrestrial. Its turn-down cleared the way for Hershey Foods.
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What was E.T.'s favorite candy? The TODAY anchors engage in a little friendly competition as Savannah, Matt, and Tamron take on Willie, Natalie, and Al in a movie trivia quiz.May 23, 2013.
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The E.T. deal was a game-changer for Reese's Pieces.Fans, eager to latch onto anything associated with the film, gobbled up their favorite alien's favorite food in record numbers. Within two weeks of E.T.'s premiere, candy sales spiked by 65-85%.Dowd concluded that his $1 million investment resulted in $15-20 million worth of promotion for the brand.
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Reese's pieces were practically a brand-new product at the time. It seemed like some kind of obvious product placement. And, in the novelized version of the movie, E.T. did indeed munch on M&M's. So, why the difference? The original script for E.T.. of course, called for Elliot to scatter a trail of M&M's to lure E.T.
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While they were Spielberg's favorite candy, the wait made he and producer Kathleen Kennedy decide to explore other options. Logically, they went to the director's second favorite candy, Reese's Pieces, made by Mars' competitor, The Hershey Company. Eliot uses Reece's Pieces to lure E.T. to follow them. "I was just told that we weren.
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Reese's Pieces play a key role in "E.T.," and this led to a huge increase in sales of the candy after the film. However, Hershey only got the opportunity for the Reese's Pieces product.
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By Robert Klara. In honor of Halloween, it's time to tell the strange story of how one of America's favorite candies got its big break. In 1981, Steven Spielberg was getting ready to start.
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E.T.'s favorite candy was supposed to be M&Ms. Getty Images. Spielberg brought his idea to Mars Incorporated, the company that owns M&Ms, to ask if they could use their little candies in a scene.
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Did you know that E.T's - the Extra-Terrestrial - favourite candy is Reece's Pieces? In the 1982 feel-good family sci-fi blockbuster, the little visiting alien E.T is lured into the family home by Elliot, who leaves a trail of Reece's Pieces (a panned peanut butter sweet the size of UK Smarties) for him to eat…
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Reese's Pieces: E.T.'s Favorite Candy Posted July 23, 2014 How a great candy was saved from oblivion by a small alien visitor from outer space OR the story of Reese's Pieces, E.T.'s favorite candy. In the 1950s, Hershey Chocolate developed the capability for panning; that is, sugar-coating a product.
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4. Reese's Pieces. In the 1970s, Hershey's Chocolate developed a technique called panning, which is the process of sugar-coating a product. This method created Reese's Pieces, a peanut meal coated in chocolate. It successfully launched the snack product and was even known as ET's favorite candy.
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As someone passionate about sweets and an admirer of the classic film 'E.T. the Extra-Terrestrial,' I've always been intrigued by the candies that won over our cherished alien companion. In this piece, we're going to dive into the realm of E.T.'s preferred treats and their influence on the film and the confectionery market. Get ready […]
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12. E.T.'s favorite candy was supposed to be M&Ms. Spielberg brought his idea to Mars Incorporated, the company that owns M&Ms, to ask if they could use their little candies in a scene where Elliott attracts the inquisitive alien back to his house. Universal Studios legally barred the company from seeing the final script, so Mars passed on.
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It's hard to imagine E.T.'s favorite candy being something other than Reese's Pieces, but if it weren't for confectionery company Mars turning down the product placement offer, it would've been M&M's instead. People reports that the original screenplay of the film, as well as the novel, both featured M&M's specifically. Hershey Community Archives further elaborated that Universal Studios and.
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Initially, the producers wanted E.T.'s favorite candy to be M&M's, but the Mars company turned them down, worrying that the E.T. character was so physically unappealing that he would put off potential customers. This would, of course, turn out to be a mistake, as the producers used Reese's Pieces instead and E.T. put Reese's on the map.
Reese’s Pieces E.T.’s Favorite Candy Hershey Community Archives
Steven Spielberg originally wanted E.T. the Extra-Terrestrial to feature his favorite candy. But it wasn't Reese's Pieces. To celebrate the iconic film's 40th anniversary, ET is looking back at.
